The true value of product photography
Whether you’re starting a new online business or you’re an established retailer, you can’t overestimate the value of quality product photography.
In fact, a survey of eCommerce customers conducted by Weebly found that more than 75% of shoppers think product pictures are ‘very influential’ in their decisions to purchase products online.
Not only does the quality of your online photography have a direct correlation with the perceived level of value of your products, but eCommerce retailers can also benefit from using high quality photography in a range of other ways, including:
Product imagery plays an important role establishing the overall look and feel of your brand, while contributing to your reputation and creating a sense of trustworthiness.
Improved customer satisfaction
Best online product photography ideas
Depending on the type of product, the channel you want to use it on and the brand image you want to create, some types of photography will be more effective at achieving what you want it to.
Flat lay photography
Flat lay photography is an ideal choice when you want to tell a visual story by showcasing a combination of products together in a single shot. It’s a great way to draw a connection between several products from different product lines to demonstrate how they can work together cohesively, and can be very effective when used in email marketing and on social media.
Ghost mannequin photography
If you want to show a prospective customer how a product can be used or help them imagine how it could fit into their lifestyle, lifestyle and model photography is an excellent way to do it.
While some products are best left to sell themselves, others can benefit from being presented in a certain context which your customers either relate or aspire to. Lifestyle photography presents your product in a life-like scenario, also using models to amplify the human element.
Product set-up stills
While flat lay and ghost mannequin photography are excellent for allowing customers to get a close-up view of a product, product arrangements are designed to achieve something a little different—when you want to create truly original, on-brand imagery which gets your product noticed, product set-ups can do just that.
Motion capture stills
Things to consider when planning a product photoshoot
When photographing your products, there are a range of factors that need to be taken into consideration.
Here are a few of the most important things to consider when planning a product photo shoot:
The set for the shoot – While the majority of product photography is taken on a white background, if you’re planning a shoot which involves lifestyle stills, your choice of location for the shoot will be an important consideration.
Use of light – Lighting is crucially important to be able to capture good quality product images—the right selection of lighting and correct use of bounce cards will help to counteract shadows and produce a better result.
Colour matching -The colours of your products need to be true to life. If not, you’re likely to find a large proportion of customers dissatisfied with the product they receive.
Image consistency – It’s important that the style of your product imagery is consistent throughout the entire website and across all online and other platforms to support your overall brand image.
Image retouching – After your products are photographed, they’ll need to be retouched to ensure they look fantastic when they’re published on your website.